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Wednesday, August 21, 2013

Location Is Still the Number One Success Factor

If you are looking to move your retail place of business to Texas, you will need to find the right place for your shop. One place that can help is Whether a majority of your business is online or through brick and mortar locations, your number one concern before opening is location, location, location. In the real world, you will need someone to help you find the perfect location. Online, you need a strong SEO presence.


In the virtual world of the Internet, the location that you are looking for is on the top of the first page of every search engine results for the words that signify what your company does. If you sell books and someone types in a search query for “books,” you want your website to be at the top of the page. That doesn’t happen by accident. Websites that get to the top of the search engine results are sites that meet the criteria of the search engine algorithm. These algorithms are kept secret, so there is some guess work involved for everyone who is looking for search engine optimization (SEO). However, companies that specialize in SEO are able to make educated guesses as to what works to get your website on that first page.
Hard Copy

Your physical location, if it is open to the public, also needs to have the correct location. A bookstore located in the warehouse district probably will not receive a lot of foot traffic. People will have to know that it is there and then make a conscious decision to go out there. Then they have to brave the warehouse district, which has a poor reputation in every town. Successful businesses do their homework when it comes to figuring out which location will work best for them. A real estate company like might be helpful because they will know the local area better than you do. They may have also already done the studies as to which retail locations will work best for which businesses. Location, location, location is still the mantra of successful businesses everywhere.

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